Retail Ready Packaging (RRP)

Retail ready packaging (RRP) and shelf ready packaging (SRP) have been developed to get products from case to shelf in one smooth movement rather than decanting single units.

SRP primarily considers the shelf replenishment requirements.  RRP takes a more holistic approach and considers both shelf replenishment and supply chain requirements, as well as the interaction with the shopper whilst on the shelf.

We design all retail ready packaging to meet guidelines set by the Institute of Grocery Distribution

  • Easy to identify – clearly printed enabling store personnel to quickly find the product
  • Easy to open – easily opened in-store but robust enough to endure the supply chain
  • Easy to merchandise – simple shelf replenishment and optimisation of shelf space
  • Easy to shop – consumers can easily identify the product to shop
  • Easy to dispose – uses minimum material and can be recycled

We offer a variety of retail ready packaging styles in a selection of materials and combine innovative structural design with high quality print to create outstanding results.